A New Book by Lonnie Helgerson: Buying a Franchise - Is it Right for Me?

The Top 10 Mistakes List 

• Being an Entrepreneur vs. Frantrepreneur

-          Franchise systems don’t want their wheel reinvented; they want people who can make the wheel turn faster.

• Confusing a franchise with a job

-          If you only want to work 8-5, don’t apply for a franchise.

• Assuming you can just try it out awhile

-          Franchise Agreements typically average 10 years in length, so be prepared for a long-term business.

• Not being financially prepared for the investment

-          Starting a business takes cold hard cash - be ready for that.

• Working in the business – Not on it

-          Franchise systems want business builders - not business workers.

• Going it alone

-          You will be doomed for failure if your spouse or partner does not support your business interests.

• Sticking to what you know

-          What you’re good at doing today, may not be the best franchise for you.

• Having lone wolf syndrome

-          Franchising is about consistency and teamwork – you will need to get along with others.

• Not sharing your information

-          Be prepared to share personal information with a franchise company.

• Expecting automatic success

Franchise systems provide you the tools – you still need to use them and build a business.

(An excerpt from my new book Buying a Franchise - Is it Right for Me?)

Available in paperback and ePub at www.HelgersonFranchiseGroup.com