This is probably a fairly accurate description on how the shareholders of RadioShack must feel these days as they watch management continue to ignore the painfully obvious. Let's take a closer at what everyone else seemingly notices, while the "Shack" continues its plummet over the cliff:
- RadioShack is seriously hung up on legacy products.
- According to RadioShack's annual report, technical platform sales are less than 5% of sales, yet when you visit the stores approximately 20-30% or more of floor space is dedicated to legacy products.
- Note to CEO Julian Day: Get in the field and actually spend some time in your stores!
- RadioShack has made nothing more than a “token” attempt at taking advantage of the mobile technology space.
- The front of current stores are dedicated to phones/smartphones, however there is very little space allocated to tablets and other mobile computing products.
- The current “Bullseye Mobile” initiative with Target Stores is good - but too small in scale and lends most of the brand goodwill to Target rather than RadioShack.
- I'm sure the Target shareholders are very happy with this arrangement!
- The current RadioShack management team and Board of Directors are not “technology geared”.
- Another note to CEO Julian Day: Time to geek seed your Board and Management!
- RadioShack has no social following:
- 155,549 Facebook followers vs. Best Buy with 2,350,778 followers.
- OK - Come on?? Do we have a serious lack of business execution problem here? Again, no geeks on board!
- Let’s face it, while we all like Lance Armstrong, he is not exactly someone who will attract the crowd that will buy mobile technology. Nothing personal Lance!
- Company has made no investment or initiatives with franchised dealers, in some cases allowing them to operate almost autonomously.
- Another note to CEO Julian Day: Get someone in management who knows franchising and fix your company!
- Other than buying RadioShack Mexico, no attempts have been made to take the brand global.
- Guess only U.S. citizens buy technology huh?
Believe it or not, I do not own one red cent of stock in RadioShack as you may think. I just hate seeing a company that could become a dominant player in the mobile sector go down the tubes because of complacency!
Personally, if I had the money, I would buy this company and turn it into a category killer in short time. However, right now I don't have an extra couple of billion laying around.
But you know.... if I wait long enough - I might be able to pick it up for pennies on the dollar. mmmm....
0 comments:
Post a Comment